PSIA’s Jonathan De Luzuriaga on the growth of the Philippine software industry
Jonathan De Luzuriaga
PSIA’s Jonathan De Luzuriaga on the
growth of the Philippine software industry
Jonathan De Luzuriaga,
president of the Philippine Software Industry Association (PSIA), wants to see
the software developer community in his country take a more visible place in
the global outsourcing industry. The man who has spent founding and leading
business process outsourcing companies in the 7,107-island archipelago is
passionate about this endeavor as he is about everything else he touches. He
says, “Opportunities can be seen as it
emanates from the fact that the entire world is going through some level of digital
transformation. We feel that the Philippines is going to play a vital role in
all of these.”
The man knows
whereof he speaks. He helped birth what was then known as the national sunshine
industry in the early 2000’s. He was also the Industry Affairs Executive Director
of the industry association Business Process Association of the Philippines for
many years.
Nation-building
remains at the heart of De Luzuriaga’s efforts. The PSIA
is active in supporting the aspirations of Filipino software professionals who
want to become entrepreneurs. It has engaged the academe as a partner which
provides course offerings and methods of instruction to these future
businessmen. De Luzuriaga hints of the entrepreneurial potential that can be
unleashed given the current status of the sector. He says, “We
more or less rated around 2.27 billion US dollars in revenue for 2016 and
currently, the software sector in employees are around 123,000 full time
employees.”
Since its establishment 20+
years ago, PSIA has aimed for the consistent promotion of growth in the
Philippine software industry. It continuously increases the competitiveness of
the Philippines in the software services global market. De Luzuriaga continues
to look at the potentials being offered in the future. He says, “We
received almost close to 3 billion US dollars from the year 2016. We aim to
have at least 5.7 billion dollars by 2022. This is all part of a roadmap that
we are implementing within the Philippine Software Industry Association. PSIA
aims to attain and sustain global leadership in market share, mindshare and
innovation.”
De Luzuriaga
mentions one goal that can benefit a significant number of his countrymen. “As
far as employment is concerned, we are looking at about 207,000 direct
employees for the Software sector by 2022,” he says.
PSIA will also
focus on strengthening the small-to-medium-sized software firms and make them
integral to the sector’s growth. To achieve this, De Luzuriaga believes that
improvements in the following areas are needed: Upgraded training for current
workers, and a solid academic foundation for new graduates. The existence of a
central technology hub that will incubate more companies and develop innovative
ideas, similar to what Silicon Valley has been doing
De Luzuriaga is
spearheading the establishment of that hub in the province of Capiz in the
Philippines. Spring Valley is a hub for software start-ups that will be
providing support and resource to its “citizens”. Creativity and innovation in
ideas and technology will be cultivated. Spring Valley will start with a
challenge for fledgling entrepreneurs to create a definite plan that will help
them attain their own respective visions, and make them significant players in
the industry. Spring Valley will also foster a spirit of collaboration among
its members to help each other reach significant growth.
De Luzuriaga
enthuses, “We need to create our own IT as a country and start realizing and
supporting the start-ups that are slowly but surely getting some traction
coming from the Republic of the Philippines. In time, our start-up community
will grow and develop into becoming huge IT players.”
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