Penbrothers: Guilherme Faria’s notable success in expanding ideas effectively
Guilherme Faria
Penbrothers: Guilherme’s notable success in expanding ideas
effectively
By Asha
Gutierrez
When
brilliant ideas are created into reality
Guilherme
Faria or Gui for anyone that meets him, is a man of numerous achievements. His
featured skills are Business Planning, Marketing Management, and Marketing
Strategy and is accomplished in speaking five languages: English, Italian,
Japanese, Portuguese, and Spanish.
Graduated
in ISEG Lisbon School of Economics and Management with a B.S. in Economics, his
last position before coming to Manila was as General Manager for UBM Novomania
in Shanghai, China. During the first decade of this millenium he was in Tokyo,
Japan, were he had various positions: Overseas Manager for E-Four Corporation,
Marketing Manager for Pirelli and Commercial Diplomatic Affairs/Trade Manager
for the Embassy of Portugal. He started his career as an Intern for KOTRA in
Seoul, Korea.
As
an entrepreneur he has started various businesses and is presently the Co-Founder
of Penbrothers International and a Managing Partner of Upteam Corporation.
Upteam
is known as a supplier of authentic pre-owned items from high-end brands, to
both online and offline shops across Europe, the Middle-East, and Asia. It is
now astoundingly under the acceleration of 500 startups.
Penbrothers
shows a flair for recruiting workers for the benefit of other startup
companies. Gui believes in always changing for the better. “We’ve evolve and
we’ve eventually came out with this four words that really turns me to what we
do which is, “We hire, you manage.”
For
him, they are not chosen to be hired with the belief, “The more you work with
good people, the more good people will come.” He believes that this is the
secret of their great success.
Changing
the way you work for the better
Penbrothers started in December
2014 in Manila. They came up with the idea of employing for the benefit of
others upon observing what was missing in Manila and in the country, which
aimed to connect the world to the Philippines. “It was a necessity for the market because
within 3 months we were full.” he said. Penbrothers was created in order to
enable the new demand and opportunity generated in the startup community,
especially the co-working sector. It pursues with an innovative approach to
remote working while offering manning and payroll solutions beyond a shared
working space. “We have built everything and we are ready to take it to a
bigger scale and dimension.” Gui accedes.
The founders Nicolas and Gui used
their 15 years of corporate and startup expertise to create Penbrothers. Both
are quite experienced when it comes to global business practices in Japan,
Australia, US, Philippines, Switzerland, and China. The company grew very fast
and from there they expanded as they recruited professionals who complemented
and assisted in strategy, operations, human resources, IT, marketing, and
business development. As Gabrielle Pratte, the Managing Partner said, “It is
amazing to see what we have evolved to, from a small simple office, to a vast
multifunctional space. Experience taught us that people produce their best work
in an environment where they can strive—that has become our mission.” At
present, they have 47 clients for a total of 520 seats and different branches
in Makati City, Philippines.
They
have already successfully expanded into 6 offices in 3 branches and is now
housing over 500 people of international and local startups, organizations, and
entrepreneurs. For them, their ecosystem is where companies use the space to grow,
scale, and communicate effectively. The Penbrothers’ clients have access to
services such as recruitment & staffing, support for employment, payroll,
tax compliance, and employee benefits. It is not only about employing people
for global startups, it is also about choosing the right talent that will be
best for the client’s requirements. “We make sure that the people are
integrated together.” he alludes.
Acquired
values as a priority
Cost advantage becomes the
principal value at Penbrothers. By understanding the challenges startups
experience, they are able to constantly provide solutions for their clients.
Hence, Penbrothers found a way to expand organizations with talent management
and manning services in order for the client’s to concentrate on growing their own
businesses. “The vision is still the same, but how you go there is totally
different.” Gui believes in enhancing one’s values in the company.
A step
by step process towards success
For Gui, he believes that you can
have a successful startup by making something efficient and needed. “You fail because of time—you ran out of
money before you can make an earning.” Reality plays a big factor when creating
businesses and mostly is not as easy as it looks. Startups tend to overlook the
amount of money they need to spend to be recognized. “It takes something
special for an item to be sold successfully to one’s clients basically,” he
reflects.
Another
problem that he noticed is that people solely look on the large successful
business ventures. People should focus more on the top companies that made it
through their own effort and we need to study how they were able to do these. For
him, we need to look at others and learn on how they made their own ideas into
reality.
He
believes about going to B2B before moving on to B2C. “Because everything takes
time and money, it is best to be objective than subjective when thinking about
business ventures. If you succeed in B2B your odds and experience are then much
greater when phasing it into a B2C model.”
People
need to focus on strategy and find out what is effective for them before
investing in an idea. His reasons for success: 1) Great partners, 2) B2B models
instead of B2C immediately, and 3) Trying something out of the needs of others,
not out of passion or what you like. “It’s not like: Oh, I like wine so let me
do a wine business. That’s one thing but the question that matters is: Does the
market really need this or not?”
Gui feels productive when he does
different things that sparks up his ideas and interests. He is also leaning
towards the productivity of his businesses for his joyous sense of
accomplishment. “If you have models that are profitable, and thankfully all my
models are profitable, you feel like things are growing and that you must have
been doing something right.” he gladly expresses. It is not only for the sake
of doing, you need to believe in what you are doing—something different, unique,
and you’re good at doing it. For him, progress produces satisfaction.
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