Founder Spotlight: Rachel de Villa of Cropital
Rachel de Villa
Founder
Spotlight: Rachel de Villa of Cropital
Agricultural revolution:
Empowerment of Farming in the 21st century
By
Claudine Ng
Irony
of an agricultural country
Unknown to many, the Philippines employs
more than a third of the country’s labor force in the agriculture, yet despite
their numbers and importance to our daily lives, they are among the lowest-paid
workers. An average farmer earns less than $2 a day and lives in a cycle of
debt. Ironically, the farmers are starving. What makes things worse is the fact
that it is not an uncommon scene in the Philippines and it has been going on
for centuries.
Farmers could go to banks, micro-financing
institution, or loan sharks who have very high interest rates. Most of the
time, they are left with no choice but to accept credit terms of 5%-20%
interest monthly that eat up their already low income; not to mention that
climate change affects the crops unsympathetically. Cropital is the first crowd-funding
platform allowing anyone to finance farmers. It enables low-cost sustainable
agricultural investments to support these farmers thereby promoting inclusive
growth, reducing poverty, and ensuring food security.
And more than funding, Cropital aims to
disrupt the oppressive cycle by empowering them with crop insurance, trainings,
and access to technology partners.
Distinguished
fellows
Behind Cropital is a team composed of 3
multi-awarded engineers who have been together for 7 years. The team has
undergone accelerators in the US, Malaysia, and the Philippines, and is
actively supported by mentors who are known as the leaders in the field of
Agriculture, Finance, Crowdfunding, and Technology. One of team members is
Rachel de Villa, Cropital’s CTO, who is a full stack programmer and designer
who can code everything.
“I’ve always believed that someday, I’m
gonna create things for other people to use.” She recounted.
She graduated BS Computer Science at the
University of the Philippines—Diliman and held leadership position in various
organizations and student councils, which has helped her in acquiring several
skills in project management, public speaking, and publicity. Rachel has won
several hackathons including Pinksphere Full-Stack Web Developer Challenge and
WebGeek Developer’s Cup. Recently, she was even included in the inaugural
Forbes 30 under 30 Asia list in the Finance and VC category.
“…but I think more than skills, my best asset
would be persistence. In everything that I do, I focus on being the best that I
possibly can be.”
Prior to founding Cropital, Rachel had no experience in building a startup. She recounted, “I just have this problem in mind that I want to solve.” And thus, she connected herself with people who can help them learn skills and gain knowledge about farmers and their needs. “I’ve always believed that the worst part about being an entrepreneur is that you cannot do it alone but the best part is you don’t have to; because there will always be people who are willing to help you and it’s up to you to reach out to them.”
Likened
to life
“Entrepreneurship for me is a reflection of
life itself,” she described. “It consists of ups and downs, of failure and
successes. It is a reminder to keep on innovating in order to adapt to
challenges and situations. It is more than just having the vision but to keep
on taking action, and learning from failures and courage to persevere.” She
continued, “There will be many obstacles along the way, but with an
entrepreneurial mindset, you have the ability to see the bigger picture—to
create something out of nothing and never to give up!”
In the next 5 years, they want to see
Cropital as a household brand—in which people will think of Cropital when they
think of agriculture. By that time, Cropital would be supporting thousands of
local farmers matched with established contract buyers, efficient production
systems, and weather resilience technology. With all the support that they are
getting from various organizations and users, and with a strong team to execute
their plans, everyone is very positive that they will be able to do it.
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