Founder Spotlight: Oliver Segovia of AVA.ph
Oliver Segovia
Founder
Spotlight: Oliver Segovia of AVA.ph
E-commerce
in the Philippines and its Future
by
Andeng Dizon
The Internet is one of
the greatest inventions and has been breaking boundaries and borders through
innovation. Its vast potential has enabled people to take advantage of it.
Entrepreneurs have learned how to properly maximize it nowadays by creating a
business that utilizes the latest technology. Thanks to the Internet, a
business is no longer wholly reliant on its local customer base for its growth;
it now has a global audience that would patronize its goods and services.
The e-commerce market
has been on a constant steady rise since the world has seen the success of
online giants such as Amazon and eBay. Their success has influenced most
entrepreneurs wanting to venture into this market. Since there is a high demand
for an easy access in buying goods and services online, e-commerce start-ups
have a high chance of attracting investors, even though it is still a quite a
new found domain in the world of business. E-commerce has rapidly expanded
over the past five years, proving that breaking borders through innovation
creates profit and growth.
E-commerce in the Philippines
The
Philippines are one of the hottest e-commerce markets in Southeast Asia for one
reason, its Internet-savvy citizens. As mentioned in a statistics article about the number of Internet
users per country, the
Philippines have more than 39 million active Internet users as of 2016, ranking
16th worldwide and 3rd in Southeast Asia, trailing behind
Indonesia and Vietnam. According to a study conducted by Ken Research in 2014, the country’s e-commerce market has
a huge potential for its future growth because more Filipinos are patronizing
online shopping services and also because of the steady rising of Internet and
social media penetration rate in the country.
Although
the local e-commerce market is still quite young, – it’s still in its infancy
stage after all – it would not be a surprise to see it flourish in the next few
years. Big names such as OLX, Lazada, and Zalora are recognized as the frontrunners in the Philippine
e-commerce market. Their success is a testament how Filipino consumers are
eager to try e-commerce services, expanding the market further and attracting investors
in the Philippines as well. Since there is currently a demand for more
e-commerce start-ups, entrepreneurs have taken the initiative to put up
business in the emerging e-commerce market. Each has their own brand, catering
to certain individuals of different age, gender, and sized in hopes of
generating high market traction.
One
of the upcoming e-commerce start-ups is AVA,
the brainchild of Oliver Segovia, a man whose passion and expertise in business
has made him a household name in the local start-up industry.
What AVA does
“We
started AVA because we felt Filipino
women deserved better.”
In order
to stand out in a sea full of generic online shopping websites, your brand must
stand out. Representation matters because it determines who your audience is.
If you cater to a particular audience, it is only natural to sell the right
products to them. AVA is a breath of
fresh air in the Philippine e-commerce market because they know who they are as
a brand. Their brand was born to share the love and passion the founders have
for Filipinas everywhere. Rest assured, every brand listed in AVA was personally curated and
handpicked just for you.
The team
behind AVA is proud to be part of an
e-commerce start-up that is slowly making its mark in the industry. There are
numerous reasons why this website is successful, and one of them is the amazing
value the customer could get from buying their featured products. Most online
shopping websites only sell apparel, but not AVA. They are known for their wide-range of products that are
perfect for any of your needs. Segovia and his
team take pride in being a Filipino-owned company. They believe in the
potential growth of Filipinos brands, that is why they are welcome homegrown
talents that showcase Filipino creativity and craftsmanship in their website.
That is what makes AVA a standout among the crowd.
The
passionate man behind AVA
Oliver Segovia’s
passion in entrepreneurship started at a young age. Since he was born in a
family of entrepreneurs, he was already exposed in the field before formally
studying it in college. A graduate from Ateneo de Manila University with
distinct honors and several awards, he pursued his MBA degree at Harvard
Business School, a dream come true to anyone who working in the business field.
His time at Harvard paved way for him to pursue a career in his other passion,
which is writing.
He is a
published author of a critically acclaimed book, a writer of business articles
used by many, and an owner of a blog where he writes articles that are helpful
for students and entrepreneurs alike. Besides being a writer, Segovia is most
known for his contributions in the local start-up scene. After was based in for
almost four years to work as the regional director of Procter & Gamble, he
went back to the Philippines to start several start-ups that are now considered
as important contributors to the local start-up scene. His recent success with AVA shows how passion can be turned into
profit, something most of us does not realize on a daily basis.
The future of AVA is bright, knowing that its founder
and the current chief executive officer is known to be a passionate
entrepreneur and a skilled businessman. Its ongoing success foreshadows the
future success of the Philippine e-commerce market, proving that Filipino
creativity and innovation gives triumphant results.
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