Founder Spotlight: Michiko Soriano of WeCube
Michiko Soriano
Founder Spotlight: Michiko
Soriano of WeCube
Taking
the role of the nurturing mother for early startups
By Glacer Barnett
Michiko Soriano is a co-founder
of WeCube, an incubation program dedicated to fostering the development of
startups by satisfying the small demands—such as matters involving networking
and legal administration—that their founders might have. Her entrance to the
scene began when she and her friends were looking for a co-working space that
could be of use to efficient graduate students. It was an idea for a business
that she ended up mentioning to her friend Tierry, WeCube’s main founder, whom
she met in an aviation company that she was working in. His proliferate ideas
in business embodied a flourishing sea setting its way towards the horizon that
is its goal. As a result, Tierry pitched in with his friend Flo whom he knew
from another business. Additionally Michiko invited Kate, a girl with whom she
did her college exchange program in France.
The aim was to make the WeCube
space homely for familiarity and cozy for comfort. As a space that was
previously used for a logistics company, its design of dull and typical needed
a lot of improving through colour and quirk. For a basis, the WeCube team made
the room all-white before taking the baby steps for visually-pleasing design.
Everything was done hands-on without the need for an experienced designer,
reflecting WeCube’s objective procedure for hands-on and flexible marketing.
The
business of transportation as a means of arriving at WeCube station
After doing real estate
immediately after college graduation, Michiko settled in France for a year with
an internship in a telecommunications company. At that time and place, she was
also finishing a master’s degree in project management. For her last school
activity, students from her class were given the opportunity to choose to
either settle in either South America or China for a profession. Having been to
neither area, Michiko was uneasy about having to make the decision. While she
felt culturally closer to South America, it also would have been geographically
convenient for her, having been born and raised in the Philippines, if she were
to go for China. In the end, Michiko knew that she was eventually going to
return to her native country, so she put aside South America for recreational
purposes and set her sights on China. In her stay, she worked for an alcohol
company, and was successful in her aim of receiving a referral back to her
homeland.
Michiko wanted to do more
project management, so she ambitiously set her sights to the government. Having
always had a peculiar interest for railway transportation, she got into the
public private partnership center. After gaining some exposure to government
practices, Michiko switched her mode of transportation from railway to
aviation; she entered the profession of aero-chartering—the practice of
acquiring and distributing aircraft such as helicopters, jets, and airplanes to
unique clients for their own personal use. It was through this company that she
met Tierry, the person who would end up providing her with the future alleyway
for her to take towards WeCube.
‘’Slingshot
and a stone’’: Exciting with potential, but scary with risks
Now, Michiko invests the
entirety of her time and effort into WeCube. Having an entrepreneur for a
father with a self-employed mother, Michiko has always known that her fate
would lie in the promotion of the Philippines as a fruitful country for
business. She is thankful to have supportive parents who know what it is like
to choose a risky path to success. Bringing things and people together for the
greater good has always been her ambition; thus, WeCube represents the
synchronicity of what Michiko aspires to do.
With a myriad of demands, we
grow fast, but we sometimes lack the essential time in meeting day-to-day
errands. Nowadays, Michiko has control over the time she has in her life. With
efforts being exponentially unpredictable, she has learned to disassociate the
link of the time that she invests from the output that these efforts could
produce. In lieu of translating effort to output, admittedly, Michiko is still
practicing her eye for opportunities and risk-taking. Risk-taking is imperative
for confidence, as to Michiko, her biggest challenge can only be her own being.
The only one who gives her the limitations is herself.
Meeting
a problem with one’s passion marks for an impact
One idea has the power to
improve the lives of millions. In order for one to put this idea to good use,
he must put all of his focus onto the problem at hand. With this, more than a
mere profession, entrepreneurship becomes a state of mind. One should fully be
knowledgeable of the problem that he is solving and aware of how it affects
people. Having an entrepreneur for a father, Michiko has grown up in this
setting. Instead of worrying over how a business could be of support to her in
an annual period, Michiko believes that success lies in thinking of impact in
terms of what it could do for people in the long run. Necessary service will
always remain as a demand.
‘’When provoked, respond with
love.’’ is advice from a mentor that Michiko
has always kept to heart. Reacting with aggression will give no practical
results. As an entrepreneur, Michiko is dealing with people, and she is going
to want to make them feel like she can receive them with open arms when they
come to her for help. Consequently, this habit expands her network, providing
her with freebee connections that she might need in the future.
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