Founder Spotlight: Lloyd Tronco of Medix
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Founder Spotlight: Lloyd
Tronco of Medix
The righteous hand of dental
practice
By Bea Castaneda
Medix is an online
platform made to become the right hand tool of dental practitioners to improve
their clinical operations and service. It is a 24/7, cloud-based, accessible manager
that organizes appointments and clinic records with efficiency – a main
ingredient to general practice everywhere. Its objective is to simplify through
digital.
By browsing their
website, you would see the amount of research and data that the people behind
them have put in order to provide great service and facilities. Being a
web-based technology made Medix more available and accessible to the society of
healthcare practitioners now. The flow of work in spaces that offers clinical
practices becomes much more efficient than the traditional paper-based clinics
with the use of electronic medical records (EMR).
The software provides a
thorough and highly secured record system for its subscribers including a
Patient Profiler with Dental and Medical History and Medical Media, a dashboard
that that monitors your activities online, Charting that records every detail
of your patient’s dental chart digitally, and the ability to encode and
retrieve date even if you are offline.
The
Digital Farmer
Medix is the child of
two founders, one of which is Mr. Lloyd Tronco, a seasoned advertising professional
whose credentials include being part of multinational ad agencies like
McCann-Erickson. The title of digital farmer fits him for he grew up the same
time as the computer and he considered himself to be an entrepreneur since he
can remember – and he does by the way, a story of a 10 year old kid selling ice
candy popped up somewhere along the interview – but he, growing up, oversaw the
hauling of and production of sugar cane to sugar from his family’s farm.
Lloyd’s principles in
terms of starting and maintaining a start-up is heavily influenced by his
farming roots for he believes that if people do not cultivate it, do not see it
as something other than digital then it would fail. People cannot just keep
churning out new ideas and new concepts without thinking of how to care for it
– to weed out the things that harm it and plan on how the idea would grow.
“It’s
okay to create things, to innovate, to create something new but you can get too
far from agriculture ... natural is better.” (NV)
The Right Mixture of Fertilizer
When asked what he could
say to the future entrepreneurs as advice, Lloyd insisted on finding the right
mixture of people to build the start-ups with. The right mixture meaning the
right selection of people: someone who understands the technical side of the
business, someone who can market the product well – for Lloyd assures you that
the inability to market your product will cost you your business – and a “good
admin guy”. The people behind the scenes must be a good mix of knowledge from
various important fields.
The government also
proves to be a very good addition to this mixture if they should offer special
services to the start-ups – government banks could offer special loans and
better rates, even an easier process as Mr. Tronco suggested.
Cultivation and growth
With both the skills of
Mr. Lloyd Tronco and his co-founder Marc Medina, Medix is seen to be the next
big thing in the dentist’s office. Interest is high and with the upcoming
millenial graduates of dentistry, the hindrance found in adapting to technology
is addressed. Lloyd has expressed their patience with it, “It’s just a matter
of time. We’re patient. The dental students who are currently in dental
colleges are our hope... and when the time comes for them to start their
practice, these young dentists will hardly resort to their 3x5 card. They’ll
immediately go digital via Medix.”
But his plan does not
stop there, like a crop continuing to flourish, Medix has their eyes set one
practice at a time – to expand and conquer different medical practices starting
with ophthalmology. We can safely say that the growth of this harvest is not
drying up anytime soon and the tireless hands of both Marc and Lloyd will
continue to water this digital empire.
If you are interested in Medix, you can check their website here!
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