Founder Spotlight: Lance Uriel Pormarejo of Good Meal Hunting
Lance Uriel Pormarejo
Founder Spotlight: Lance
Uriel Pormarejo of Good Meal Hunting
The one-stop shop for
authentic home-cooked food in Metro Manila
By
Jonaima Panalondong
Whether it is about travelling,
socializing or food hunting, Filipinos are always looking for an adventure. And
when it comes to food concepts that cater to Filipinos, MSG-bombarded instant
Korean Ramen or instant Pad Thai are not making up for it.
Metro Manila is populated with
busy people such as working professionals. It becomes difficult to fend for
oneself because of the fatigue brought by everyday tasks, so Manileños settle
with convenient and cheap fast-food, instant noodles, canned goods, and microwavable
food that are calorie, fat, sodium, sugar, and MSG-dense; but must convenience,
affordability, and authenticity have to sacrifice health and taste? The
founders of Good Meal Hunting
believes that we should not.
Transforming people’s lives through good
food
Good Meal Hunting is a one-stop
services platform for home-based cooks and foodies in Metro Manila. “We aim to enable and educate our home cooks
to become empowered kitchen merchants.” They believe that the key to a
successful food business is good quality and a complementing marketing
strategy; and Good Meal Hunting helps to do this by having the home-based cooks
do what they do best which is cooking. Good Meal Hunting handles the
business-work such as finding their home cooks clients, marketing and
advertising of their dishes, catering pool opportunities, merchant training,
logistics, consultancy, photography, sourcing assistance, and even packaging.
It is the perfect combination!
Moreover, Good Meal Hunting is not
your typical food delivery service. “All
our dishes are hand-crafted by our select group of kitchen merchants who serve
authentic home cooked dishes straight out of their kitchen. All our dishes are
made to order to ensure the quality and authenticity of each dish made.”
Dumping the corporate world for his
calling
Good Meal Hunting was co-founded
by Lance Uriel F. Pormarejo, COO of Good Meal Hunting, together with Warangkana
“Gear” Fajardo, CEO & Founder of Good Meal Hunting, a Thai national who has
been residing in the Philippines for fifteen years now. When they started,
Lance just graduated with a degree in business under De La Salle University in
Manila. During college, he dwelled into e-commerce for fitness apparel and
shoes, did research for a book written by the Small Enterprise Research and
Development Foundation (SERDEF), and did internal marketing for the university
under the Office of Strategic Communications.
He grew up
influenced by his family who were actively undertaking their own businesses.
His parents ran a design firm called Inex Design, his uncle was a recognized
tech startup pioneer, and his grandmother was also into entrepreneurship. Lance
was supposed to sign a contract with a large conglomerate and take the
corporate track, but the day before his contract signing, his now co-founder
proposed doing business together. “Honestly,
I think it was a good decision. I knew deep inside that I wanted to go into
entrepreneurship,” he said. “I
started out as employee number one for Good Meal Hunting wherein I took my role
very seriously up until she asked me to co-found the startup.” he added.
He takes work and personal life as
the same thing. To him, it is a lifestyle one must embrace as an entrepreneur
and the enterprise is a baby that you have to grow and take care of. “You just have to accept that it is part of
your life, but of course, you have to spend time with your family, friends, and
yourself. I think it is how one makes life enjoyable.” he states.
Homesickness prompts idea to scale
an existing community
The idea started when his
co-founder was looking for food that reminded her of home, she then discovered
a huge community of expats in the Philippines who were looking for their home
cuisine too. She used to work in the corporate world and sold her home-cooked
dishes to her colleagues, friends and family members for a long time. Her
mother was a home-based cook too and was able to send all the children to
school just by home-cooking. Later, she found out that there is no support for
home-based cooks to actually grow their businesses, so this is where Good Meal
Hunting found the main problem that needs solving. “We started with international comfort food; and as we understood the
market, we discovered the need for healthy food options, vegan food, and Halal
food; and these are the main categories that we are working on,” he added.
Good Meal Hunting has been running
for a year and a half already. Having tested the waters, they have launched the
second version earlier this year. Lance says that their current challenge is
the acquisition of more home merchants and users to grow the platform. “We want to highlight how Good Meal Hunting
is communal. Our home-cooks know and help each other,” he said.
Projecting the future: Conquering
the Philippines and South-East Asia, and Remaining in the startup industry
For Good Meal Hunting he states
that “In ten years, we are looking into a
regional expansion. We want to saturate Metro Manila first, and look into other
major cities in the Philippines. We also plan to slowly move towards South East
Asia.”
Lance still wants to be in the startup industry in 10 years. “As of now, I don’t think I can run a startup of my own. There is still so much to learn and experience. It is something to think about. I am currently focused on Good Meal Hunting,” he says. Aside from co-founding Good Meal Hunting, Lance also reveals that he is also a managing partner for Thats BS Is Lifestyle Inc. a company that has a chain of restaurants in Valenzuela City. They are also opening several other branches in Metro Manila soon. Lastly, he is also doing consultancy for the Asian Development Bank for a project under DSWD that involves an e-learning platform that aims to support national building for the Philippines.
Poking on what needs to be addressed
in the Philippines
“I think formal education is outdated. They should enhance the
curriculum and reach to all Filipinos, so they get exposed to more updated
education, especially in rural areas,” Lance says. “Basically, entrepreneurship is all about solving problems. Everywhere
in the world, we want to fuel innovation. Gone were the days when we can go
into manufacturing or inventing new things. Now, it is about innovating what is
existing, solving problems, and making people’s lives easier,” he added.
In relation to Good Meal Hunting,
he believes that the problem in Manila is that it is congested, people are
busy, and having a helper at home is becoming expensive. “What we want to do is cross the border of convenience and good food,
and tell the market that convenience does not have to be expensive,” Good
Meal Hunting does subscription meals too. Those who want to get fit can
subscribe to our healthy meal subscriptions which are calorie counted meals
delivered to your doorstep every single day.
On Launchgarage, the startup
community, and its future
“The Launchgarage community has exposed me to a great amount of
mentorship and knowledge.”
Lance believes that the startup
environment is conducive for young people. Millennials are looking for
empowerment and flexibility, and he thinks that startups present these
opportunities to them. He also thinks that a good startup needs to solve a
problem, have a good team, direction, perseverance, and passion to be able to
move forward.
To him, a good team should know
each other’s strengths and weaknesses and address that to coordinate
assignments. He believes in hiring team members who have a good attitude rather
than relying on their skill set. “It is
cliché, but everything really boils down to execution,” he stresses.
“If you want to do business, do not make excuses. If an opportunity
comes, but you do not know how to do it, just take it and figure it out along
the way,” he says. “Just continue to
do what you are doing. Stay positive and passionate. Persevere because at the
end of the day, everything is going to work out.”
Are you a startup, investor or corporation? Or do you just enjoy talking about startups? There are many ways that you can work with TechShake.
We’d love to hear from you!