Founder Spotlight: Jeannie Javelosa of ECHOstore Sustainable Lifestyle
Jeannie Javelosa
Founder
Spotlight: Jeannie Javelosa of ECHOstore Sustainable Lifestyle
Holding
up the Gender Lens
By Michaela Villaroman
The
world has seen a lot of do-gooders come and go. Many bright-eyed individuals
have set out and claimed to change the world yet we have seen but only a few really
effectual in closing the gap for the less fortunate and the marginalized
sectors. Is Jeannie Javelosa’s ECHOstore and Great Women just another passing
star? We think not.
Good, Green, and Gender
With partners
Chit Juan and Reena Francisco, Javelosa opened ECHOstore (acronym Environment Community Hope Organization)
the social enteprise with a retail store eight years ago. They changed the way
customers experienced the green lifestyle that sold products of marginalized
communities in a tri-concept of a store, market and café. ECHOstore is founded
on values that stand for sustainabiltiy, the healthy lifestyle and the care of
the environment. The company has focused on
product development and market access in the developmental work pursued through
the non-profit foundation of ECHOsi Foundation (an acronym for Empowering Communities with
Hope and Opportunities to Sustainable Initiatives). Emerging from the development platform in the past three years is
the advocacy-driven brand GREAT Women that supports gender (acronmy Gender Responsive Economic Empowerment)
and has recently moved into the retail space carrying products of responsible
luxury that suppport women enterprises, cooperatives and cultural indigenous
communities.
Ms. Javelosa, in an interview with Techshake,
stressed how important elevated or higher values are in the modern world. “ECHOstore and GREAT WOMEN are both brands
but they also represent inclusive business platform that helps empower the
small producers, women and also looks to sustainability by offering market
access,” Ms. Javelosa says. And with the non-profit, all three together is an embodiment of the
whole direction of the group: doing Good, supporting Green, and Gender.
Women with a Heart
Jeannie
describes herself as an advocate of culture, sustainability, and gender. She is
a woman of great entrepreneurial fervor and is now the lead for the GREAT Women
Program and Brand, which she has helped innovate. Her work has been bent on
helping women in the supply chain from the bottom of the pyramid under an
inclusive business model towards global market access. The whole direction stems
from women helping women to uplift the textile industry, promote traditional
motifs and methods of indigenous tribes, and to “infect” more men and women to
put more money in the hands of women. Javelosa notes the economic sense of
supporting women as money in their hands helps makes the quality of lives of
the next generation better. Women will always spend for their children’s
development in health and education.
Women
in the country are strong. They have the ability and proclivity to soar to
greater heights if given the opportunity. This initiative supported by the
Philippine Commission on Women and Canadian government in the Philippines aims
to remedy that. Javelosa is quick to state
that ECHOsi as private sector lead is also bent on drawing in more private
sector to align to the brand’s advocacy and to support the retail brand.
Twists
and Transitions
Ms.
Javelosa spent the first half of her professional life as an award winning
artist, printmaker, art writer, curator. Business was always releated to
entreprenuerial directions as an artist, then when she opened a public relations
and stakeholder realtions agency called EON, with another businesspartner, her
marketing and communication skills were honed.
She, however, has always been an innovator and is challenged by “that which has not yet been tried and done that can suppory impact in making our world a better place”. She describes herself as someone with so much ideas often ahead of her. She identified GREAT Women as an example where she feels the relevance of the brand and social enterprise should be nurtured and the advocacy shared. “I did not plan it. I did not want to do it at first as we were already so busy with ECHOstore, but GREAT Women just kept coming through me that I couldn’t sleep. I knew that if I didn’t try to do something, I may regret this later in life,” Ms. Javelosa says in an interview. She realized that perhaps it was her social mission to do this. Great ideas lurk in the minds of every individual. Whether that be an artist, a doctor, or a college drop-out, ideas once acknowledged and acted upon could become an engine for social change and development in our world today. Perhaps another is lurking out there, waiting for the inspiration to start its gears. Ms. Jeannie Javelosa continues to bravely walk her own entrepreneurial journey creating impact, and may do so perhaps farther than any one of us. When will we?
If you are interested in ECHOstore, you can check their website here.
Are you a startup, investor or corporation? Or do you just enjoy talking about startups? There are many ways that you can work with TechShake.
We’d love to hear from you!