Founder Spotlight: Jay Jaywijayaningtyas of Ahlijasa
Jay Jaywijayaningtyas
Founder
Spotlight: Jay Jaywijayaningtyas of Ahlijasa
Streamlining Service Finding
By Emmanuel Galang
At their early stage,
most eager entrepreneurs ultimately devote their energies to creating and
developing the perfect product before anything else in the startup process.
Entrepreneurship, however, should start with finding solutions to relevant
problems we have today rather than the other way around. This product-fit
principle is a belief upheld and exemplified by Ahlijasa and its founders,
Jaywijayaningtyas and Dimas Wijaya, and they owe their success greatly to the cause
they have pursued.
THE RISE OF A SOCIAL ENTERPRISE
It takes a pragmatic visionary to identify
social problems and create or innovate a business paradigm that solves them
and, consequently, improves the quality of life of its customers. Such was Jay
Jaywijayaningtyas, a first-time entrepreneur and co-founder to the on-demand
laundry services platform, Ahlijasa, which operates in the Greater Jakarta
area. The laundry industry, he realized, was a very problematic trade with poor
operations management and little regulation in both price and service quality.
He saw the great need for a “middle option” –– a service provider with good
quality and affordable price –– as an opportunity and thus, with his industrial
partner Dimas, the conception of Ahlijasa began.
Ahlijasa commits itself to
providing its customers with a “personal butler” of sorts –– a platform to find
the right household service experts with quality work –– and to its business
partners (such as Tata Laundry, Uber, and Grab) a means to expand its business logistics and customer base. Laundry
service is the company’s flagship service, trailed behind by air-conditioner
servicing and home cleaning. Its smart and intuitive
operational processes serve to elevate the standard of personal and household
services market in Indonesia. It
has grown and earned recognition from the startup community for its social
impact thus far, winning in the Startup World Cup Indonesia even.
BREAKING THE BARRIERS
Since its conception in January
2016, Ahlijasa –– under the leadership of Jay and Dimas and a workforce of
seven –– has had a steady growth with over 15,000 subscribers and 3,000 active
users. Such a standing is remarkable considering horrible traffic conditions in
the area render logistics extremely costly and poor regulations and policies
hinder business processes. Ahlijasa pulled through when its line of business
seemed like a lost cause in Indonesia.
In response to the challenges, Ahlijasa
created value with its technological and operational excellence which has
allowed them to earn lucratively via its profit sharing schemes with its
business partners. It also remedied the predicament of poor regulations by
pioneering simple and clear price structures for household services they offer.
Beyond the service value and determination
of its founders, the company has prospered thus far through seed investments from
angel investors, GnB Accelerator, and
now from Venture Capitals. More so,
under the mentorship of GnB Accelerator,
Jay –– as a first-time entrepreneur –– was given technical advice, exposure,
and a network expansion that helped accelerate Ahlijasa’s growth to become what
it is today.
Ahlijasa is a testament to the
potential of startups not only to grow but to create a social impact –– to transform
and improve lives with its technological innovations, novel techniques,
strategies, and approaches. With Indonesia’s (particularly Jakarta’s) dense
population and increase in internet and smart phone penetration, Ahlijasa has
streamlined basic economic transactions electronically and thus elevated its
quality standards, provided better services to its customers, and improved the
quality of life of all of its stakeholders. Perhaps it seemed an impossible
task at first but those who wait and those who make the seemingly impossible a
reality –– we call them entrepreneurs.
References
https://www.urbanhire.com/en/jobs/business-support-officer-ahlijasa-indonesia-rkkbhfmfmv?lang=en
https://e27.co/ahlijasa-wins-top-prize-at-startup-world-cup-indonesia-20160823/
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