Founder Spotlight: Francis Simisim of Social Light Inc.
Francis Simisim
Founder
Spotlight: Francis Simisim of Social Light Inc.
Making use of what you
already have
By Michaela Villaroman
Successful businesses aren’t just made overnight.
They are the products of hard work and extensive planning. Businesses commonly
take time to utilize all its resources to come up with ways to help their
market grow and boost their overall sales.
However, as important as finding strategies to appeal
to new audiences, sustainability is only truly reached when a business learns
to build solid relationships with its existing customers.
Generating repeat sales among loyal clients is
imperative to creating a business that is built on trust and credibility.
Unfortunately, this is sometimes overlooked.
Branching out to a bigger market without fully understanding
and utilizing its current one is a waste of the opportunities repeat sales have
to offer businesses. Luckily, Social Light Inc. recognizes that there is a need
to help organizations make the most of what they already have. It is offering
businesses a chance to innovate their marketing solutions and finally
strengthen company-client relationships.
From
setbacks to successes
The story of Francis Simisim, one of the founders of
Social Light Inc., isn’t free from difficulties and failures. With 10 years of
entrepreneurial experience, he is now no stranger to knowing what works and
what doesn’t in a business. But getting to this point of expertise and success
has indeed earned him his fair share of bumps along the road.
Coming from a traditional Chinese background with
both parents as entrepreneurs, Francis was exposed to entrepreneurship at a
young age. He was eldest among his siblings, so it was expected that he would
take over the family business and manage it himself. It was a tough call not to
follow through with that, but he knew he had a different path to take. And so,
he set on create his own entrepreneurial ventures.
He took up a business student at Oxford Brookes
University. It was during his time in college that he and his friends thought
of creating a startup. They tried setting up a social networking site with high
hopes of success; however, their project didn’t turn out well. “I was there
trying to do it, trying to make it happen, but it didn’t work out,” Francis
recounts his story.
This was his first experience with startups and it
was also his first taste of failure. He did not let it discourage him though,
and he continued on.
After university, he set up his own outsourcing
business. Again, his startup didn't catch on, but it was in this project that
he gained important insight and experience that definitely helped him
understand the dynamics of what makes a startup successful.
And indeed, he struck gold with his next endeavors.
It was a turning point in Francis’ career when he cofounded Wheninmanila.com,
and shortly after, Blogapalooza. Both of which are among today’s top blogs and
most viewed sites in the Philippines. Keeping a positive streak, his next
startup, Social Light Inc., is proving to be quite a success, too.
Innovating
what you already have
“We started our company Social Light Inc., about 3 years
ago. I started it with my wife, Annabelle. The idea was that we just got
married and we were looking for ways to help businesses using different kinds
of solutions,” Francis shares. “Our business didn’t do very well at the start.
The challenge was that there were a lot of businesses, and the issue was that
data appreciation was very low end.”
Social Light Inc., was created as a platform for
solving business problem with the use of innovation and relevant information on
its existing market. Francis and the rest of the team wanted to help businesses
strengthen customer relationships and cultivate repeat sales with the use of
technology.
Among its solutions are the Zion WiFi, Zion Send,
and Glue.ph. Providing businesses with a customer database and platform for
development, Social Light Inc.’s technology pushes forward a better marketing
plan for businesses as it gives them a chance to further connect and understand
their customers.
It didn’t take long for the startup to gain a positive
reputation. Social Light Inc. has pioneered a remarkable answer to businesses
sustainability through the use of technology. And recently, Tomizone, an ASX
listed company, acquired Social Light Inc. with the intention to push that
endeavor forward.
Subsequently raising capital by providing 1M dollars
from a strategic investor and executive management, Tomizone had seen great
potential in Social Light Inc. Their combined entity is surely set to take over
Asia by storm as one of the great trailblazers of accelerating technological
development and answering businesses’ needs in analytics and digital marketing.
Embracing
failures
When it comes to failures, Francis shares that it
should be seen as a learning experience. “I think it’s just a matter of changing
perspectives. It’s not about just succeeding, it’s also about how people
learn,” Francis remarks. “I think it very important for us to fail. There are
some startups that have done it without failure. Good for them, but I’m sure at
some point they might have smaller failures and that’s it. I think it’s very
important.”
So for Francis’ advice to future entrepreneurs, “I
think that you have to start young. It’s always better to learn from failures
as much as you can, as fast as possible. And when you’re young, you can learn
from it with longer time and you’re not scared of risk; you learn all the way.”
Indeed, Francis has proven with his entrepreneurial
journey that failures should never stop people from trying. Social Light Inc. is
the product of his unwavering efforts and passion to strive for success. And by
the looks of it, it’s on its way to reach even greater heights.
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