Founder Spotlight: Florentin Lenoir of WeCube
Florentin Lenoir
Founder
Spotlight: Florentin Lenoir of WeCube
A
‘’collaborative ecosystem’’ for growth
By Glacer Barnett
WeCube is a startup that seeks to create a supportive ecosystem that will essentially cater to every possible need and service that any company would request for. Its primary application is to emulate a collaborative system for the benefit of businessmen. Processes are centralized by the sharing of employees for the many different services, so as a result, everybody is able to collaborate and find the answers they are looking for. Thus, it doesn’t just aims to provide a compulsory working space; but also apply an accelerative program for a more cohesive working environment for its members. WeCube offers valued services to jumpstart a company’s growth by scaling up the development of its business ideas and market; this, WeCube achieves, by taking care of the small, distracting details—employee recruitment, legal registration, and the like—which other companies would normally have these businessmen solve. As a result, members end up with the privilege of investing the entirety of their energy onto the bigger picture of directing the paths which their businesses are headed.
WeCube’s labelling roots
originates from the necessity for a collaborative environment (We), and the mission to corner every
problematic dimension that a company would ask to solve (Cube). Its beginnings come from the later months of 2015 when Florentin
Lenoir, a co-founder of WeCube, was approached by his good friend Thierry Tea, WeCube’s
current CEO of several companies in Europe and Asia. It was originally meant to
be a ‘’service broker’’—to use every possible network and have people benefit
from it. Thierry had the idea in mind, and with Florentin’s character of
proceeding towards things based on gut instinct, Florentin didn’t have to think
twice about giving his yes. He had previously worked with Thierry in opening a
jewellery concept in Cambodia. With Thierry, along with his team members, Kate Paredes
and Michiko Soriano, both of whom he had met in college, Florentin felt it easy
to make the decision knowing all of them, not only a personal, but also a
professional level. After much discussion, the team made changes to WeCube’s
business model to what it is today, before having it launched in early 2016. ‘’Everything just fell into place. The idea
felt right with the added value that it could bring to people.’’, Florentin
inputted.
A
Frenchman’s integration into the land of Asia
Florentin was born and raised in
a country most known for its ingenious culture and domestic quality of
life—France. Exploring the exotic land and indulging in the cultures of far
Asia has always been a dream for Florentin—his first steps into achieving it
was done through an exchange program that he chose to partook here in the
Philippines. Florentin loved how opportune it was for him to travel to many
other parts of Asia; as a result of the refreshing lifestyle, he decided on spending
2 years of his years working in a French-Filipino company here in the
Philippines. After completing his diploma in South Korea, he came back to work
for the same company for 3 more years.
About a year ago, however,
Florentin wanted a change in his life. Wanting to delve out of his comfort zone,
Florentin ended up quitting his job to become fully immerse in the startup
world. ‘’With the rise of the emerging
middle-class looking to be exposed to the international standard of better
products, there’s a lot of potential everywhere.’’, Florentin reasoned. He
joined the marketing department of an identity verification and credit scoring
company a year ago in order to further challenge himself—around this time that
WeCube was in the works. Needless to say, the way Florentin perceived work and
the ethic he put into it made a 180 degree turn: From a typical 9-6 job, he was
now in a result-oriented career where he could arrange his time based on the
result that he needed to produce.
As a single man in his 20s,
Florentin feels like he still has a lot of opportunities ahead of him. There is
no better time to risk failure than the time when you have no moral commitments
or legal obligations. In times of discouragement, he feels thankful that he has
friends and family who believe in him. Attaining great things in order to push
for his vision begins with baby steps—Florentin believes in taking his time,
one step on the way, without having to stress himself of the knitty-gritty
details. He knows that he isn’t going to get things perfect at the beginning,
but he believes that he can improve by learning from these mistakes to look for
new ways to make everything better. That is the excitement he finds out of
entrepreneurship: If there is nothing to learn and if there is no room for
self-improvement, then there is no meaning to it. In a way, that is the service
that WeCube provides: To help people grow from their mistakes and guide them
along the way.
‘’The
more you give, the more you receive’’ as a philosophy
Coming from a family with proliferate
entrepreneurs, Florentin sees entrepreneurship as something that has people
trying, failing, and trying again. If one person had around ten seemingly
productive ideas, then seven of these ideas would fail, two would be somewhat
feasible, but only one would be great. One also has to be urgent with his work,
but never at the expense of the quality value that he could bring—achieving
that balance is the key to making a product work. Additionally, entrepreneurs have
to appropriate humility—that mistakes are normal, and that we have to listen to
the advice of others, even if it may go against our prepositions. Lastly,
Florentin thinks that entrepreneurs have to be innovated—to be able to come up
with a novel idea that answers to the needs of people. With problems, we think
of solutions—being able to analyse these problem and apply these solutions is
what we have to make people understand.
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