Founder Spotlight: Erick Chua of Shapecloud
Erick Chua
Founder
Spotlight: Erick Chua of Shapecloud
Shaping industries through 3D
printing technology
Before the technology
of 3D printing was invented, creating something from scratch was difficult.
This was because you would need the basic knowledge and the right tools and machinery
before you would be able to create your desired output. Nowadays, however, it
is different because of the emergence of 3D printing technology. With it, you
would just need a virtual design and a 3D printer, and you would be able to
create a 3D object. This technology made manufacturing simpler and well within
the reach of an ordinary person who can afford the technology.
Although 3D printing
has been around for quite some time, it has only been recently introduced in
the Philippine market for the past few years, in which its printer and printing
services still remain uncommon. This is because there is a lack of education
and awareness when it comes to knowing its full potential. Previously,
Filipinos only got interested in 3D printing because it renders an amazing
result in the personalization of products, but this mentality is slowly
evolving. People are now starting to realize that 3D printing can be used in
different industries. One man who is trying to educate people about the
potentials of 3D printing is Erick Chua, the owner of Shapecloud.
Shaping different industries
TechShake
managed to land an interview with the founder of Shapecloud, Mr. Erick Chua, were he discussed his start-up’s
history and it’s path to success.
The idea of
establishing a 3D printing start-up first came into thought during Erick’s
senior year in college, where his primary goal was to inspire others to come up
with unique business models and products. Shapecloud
then became successful. It is now serving many clients both locally and
internationally. Erick got his inspiration in starting up a 3D printing shop by
going to various websites about 3D printing and subscribing to all of its
newsletters in order to get updates about the industry and technology. The
start-up is a cloud-based 3D printing shop wherein clients can either upload
their virtual designs or ask them to do the design for them. Their main
clientele is the engineering, architecture, and advertising industries in the
Philippines. They also have partnered with a 3D design firm that has allowed
them to get international clients, such as a group of therapists from New York
that ordered a tool for muscle rehabilitation.
Despite their success
in these industries, Shapecloud’s
main goal is to educate the people about what could happen if they use 3D
printing in their industries and professions. The company educates people about
it by participating in different events such as school fairs and manufacturing
expos. As Erick said, “The more we spread information about Shapecloud, the more both the industry
and the educational applications and awareness will grow among the public”. If
more people get to know about 3D printing, both his business and the industry
will benefit from it because of its many possibilities.
Secrets to shaping a successful cloud
Erick has also shared
that the secret to why his present endeavor is successful is because his family
has supported his decisions in life. He was already successful in the corporate
world; he was being a management trainee at a large automotive company when he decided to pursue his 3D printing
startup. He also said that, “Filipino’s are family oriented, and many
times we observe that the influence of a parent on his child to join the
corporate world would traditionally go unchallenged”. Relating this to Erick’s experience, if his family had not given their
support, it would have been difficult for him to begin his start-up.
What Erick did was very risky, and his family was
there to support his decisions in life by always encouraging him. This support
was something that was not typical for a Filipino-Chinese family that would
prefer their children to take safer career rather than to take risks and
uncertainties. “My family was very supportive of me, and maybe that was the
main reason why this [Shapecloud] got
pushed along”. Without his family’s support, he
may not have ended up building Shapecloud,
and though many conservative Asian families prioritize security and stability,
a number still see the value in taking leaps like this.
Parting cloud of
thought
For Erick Chua, communication is one of
the secrets to success when it comes to creating a business. It is important because this is the primary
tool you use when engaging in a business transaction. Being able to
relay your value proposition to an audience that isn’t familiar with what your
business does can be a huge challenge, but understanding how to send that
message across in a clear yet relatable way is the key. One must learn to enhance his communication skills if he wishes to become
successful, whether it is in business or in life.
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