Founder Spotlight: Donald Hsu of LoveNuts
Donald Hsu
Founder Spotlight: Donald Hsu
of LoveNuts
Disguising taboo Products in
a conservative market.
By Howard Ong
Taboo products have not always been popular and well accepted in a conservative market such as the Asian market. This is because the Asian culture is not that open to talk about taboo things compared to the western culture. Taboo conversations that are about sex are not openly discussed and are rarely talked about even in private. Discussions about the birds and the bees are not discussed by Asian parents even if their children ask about it .That is why most young Asians learn about sex through friends or doing their own research on the internet. For most Asians, talking about sex is embarrassing and improper. Because of this mentality, most children usually hide their sexual escapades from their conservative parents. Young Asians tend to have a negative reaction to this conservativeness and it prompts them to rebel and explore sex on their own.
You would hear stories of young Asian boys of having a hidden stash of adult materials and has masturbated in secret. You would also hear of stories about young Asian girls having tendencies of becoming sexually active and exploring having sex with their boyfriends. This sexual exploration sometimes result with a life changing phenomenon with teenagers being pregnant at a very young age or contracting sexually transmitted diseases due to the lack of parent’s guidance and communication about sex and its possible implications or outcomes. Although there are some Asian countries that have sex education in their curriculum, it is still not enough because lessons from parents are still a very important part aspect of a child’s maturity in exploring sex. This will eventually change once the younger generation becomes parents themselves and the evolution of Asian societies leaning towards open mindedness with the help of western influences.
Taboo
Products in the Asian Market
Taboo products such as sex toys have
always been in the market from quite some time now despite the Asian people being
conservative people. You can usually find these items being sold in sex shop
that are in discreet places or in an online seller’s website. These items are
not sold openly because they usually have vulgar shapes and packaging and it is
embarrassing for conservative Asian people to be seen with these items, that is
why there shops are discreet. Aside from Japan, sex toys are not very popular
in Asian countries and only a few people actually buy these types of products. The
conservative culture of most Asians serves as the biggest challenge for the sex
toy industry. One man trying to change this mindset and culture is Mr. Donald
Hsu, Founder of the Lovenuts product.
Hiding
Taboo in a Nut
The idea LoveNuts was founded when one of Mr. Donald’s friends asked him how she would be discreet and comfortable in using a vibrator in their house because she lived with her mother in law. Donald was curious with this query and then decided to develop LoveNuts which was an acorn shaped vibrator that has a flashlight as its disguise and a vibrator being its primary function. He thought of this design because most vibrators in the market like the ones in japan, Australia and America usually have designs that are plain and you would immediately know that it was a vibrator. Having a design such as an acorn is necessary in the Asian market because it will allow women to carry a vibrator with them without the embarrassments that they usually feel when they have a normal vibrator.
Another
feature that makes the product discreet is the flashlight component it has. The
flashlight feature safely disguises the vibrator so that when somebody will ask
the owner what the product is she can just simply answer and show that it’s a
regular small flashlight. This feature plus the acorn design helps Asian women
address their needs without the fear of others condemning and shaming them for
using a vibrator. In the Asian culture it is not yet an openly accepted idea
that women can use vibrators to help them when they have the urge. This is why
the LoveNuts is now slowly gaining markets because of its distinct features and
designs. Another way that LoveNuts is trying to change this mindset is by
joining different technology and start up convention to disseminate information
about their product. Their main goal in joining conventions aside from finding investors
is to help women be aware that they could have a gadget that will satisfy their
needs without being embarrassed of using it.
Never
Stop Pursuing Your Dreams
Before the success of LoveNuts, Donald
Hsu was already working in technology company HTC for 4 years. After 4 years of
working and instability in the technological industries in Taiwan, he said to
himself that he should start finding a different career that will give him
satisfaction and a feeling of success. As he was thinking of this, he
remembered his college days wherein there was one time where he went to Japan
for a vacation. In japan he was amazed by the great technology that was
surrounding the streets in japan. He saw in Japan that the technological
industries where really successful that is why he dreamt that one day he would
also have a technological company of his own. After remembering his dream, he
left HTC and decided to take the risk and put up a technology based business of
his own. At first he was reluctant and doubtful that he will be able to compete
with the big technological enterprises in Taiwan, but with the help of his
friends he was able to put up LoveNuts. If he did not take the risk he would
probably be still working in a technological company and not pursuing his dream
of having his own technological firm.
The lesson that we can learn from the
story of Donald Hsu is that we need to be willing to take all the risk that is
there in order for us to achieve our dreams. We should not be limiting
ourselves to just dreaming, but should also try to pursue our dreams so that we
can have the sense of fulfillment. Let us not be content with our current
positions and must always aspire to be greater than who we are at present.
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