Founder Spotlight: Benjamin Blanchard and Kieran Martin of Index-Asia
Benjamin Blanchard | Kieran Martin
Founder Spotlight: Benjamin
Blanchard and Kieran Martin of Index-Asia
Gateway
to Greater Innovation
By Michaela Villaroman
Home to
an emerging market with a huge potential for growth, Asia is undoubtedly a
great choice for investors looking for numerous opportunities. The prospects that
Asia’s economy incorporates, almost certainly ensures that investments will
reap great profits and rewards in the near future.
Recently,
the Philippines was heralded as having the fastest-growing economy in Asia with
a growth rate around 7%. Along with its impressive economic status, the country
retains a promising workforce with the ability to speak English fluently; holds
abundant row resources and bears great business opportunities already. Indeed,
the Philippines offers tremendous potential, but incredibly remains uncoordinated
with this massive powerhouse in most mindsets.
The
Philippines’ shift from being “the sick man of Asia” to “the rising tiger of
Asia” is met with newfound credibility. However, that historical reputation remains
prevailing for some oblivious stakeholders.
And this
enlightens the dilemma they are facing.
As much
as it would be a shame not to seize the chance to partake in the Philippines’
ongoing progress, many investors still remain unaware of all its current potential.
Fortunately,
Index-Asia is stepping-up to remedy to this problem. Focused primarily on
bridging Europe to Asia, this company aims not only to make European companies
and investors aware of Asia’s opportunities but also to provide local and
foreign clients with financial consulting services. They provide support with
funding research, Mergers & Acquisitions (M&A) operations and thoroughly
optimized business models, by assisting the build-up of emerged-economy
standard deliverables as well as connecting those clients to the right
resources then able to understand what the business is about.
FROM IMPLEMENTING TO CONSULTING
Benjamin
Blanchard, co-founder of Index Asia, shared with us the story of how the
company came about.
Benjamin
studied at HEC Paris, with a specialization in finance and in the digital
economy. Then, he worked as an investment banker for Lazard Frères where he
gained a strong experience in the realm of financial and M&A advisory. After
that, he was hired by Iliad (#3 French telecom operator owned by Xavier Niel)
to work particularly on several M&A projects such as the $15 billion offer
for T-Mobile US and on the in-market consolidation in France. In addition, he continued
to perform as a freelancer consultant for diverse businesses in France to
assist them in their fundraising and financial operations.
He actually
ended up almost by chance in the Philippines, with a new entrepreneurial project
he had in mind. He originally came to the country for a visit when his friend and
client invited him to the acclaimed Malasimbo festival in Puerto Galera to
discuss about the opportunity to deploy his product – a cashless payment system
- all over the Philippines. “After that, I came back to Manila and stayed at “Z”
(Z Hostel, Makati, today’s ranked number one hostel in The Philippines)”
Benjamin shares, “there I met the President of “Z” who asked me to come back in
the Philippines to implement what will be the first 100% cashless system for a
hostel all over the world.”
But the
job didn’t end there.
Having
just recently opened, but receiving a terrific turnover, Z Hostel was interested
in looking for expansion but required more funds. They turned to Benjamin for further
assistance. Using his previous experience in the financial field, Benjamin saw
the opportunity and decided to switch his core business to focus solely on financial
consulting instead. This led to Index-Asia we know today.
Kieran
Martin, a management consultant with a master’s degree in Business Development
in Asia from EDHEC, was
immediately contacted by Benjamin to take part in as a co-founder of Index-Asia.
Kieran and Benjamin’s partnership goes way back; coming from the same remote countryside
in France they’ve always been collaborating since. Benjamin recalls, “One day I
just called him and told him about this opportunity. A week after, Kieran
decided to quit his job and to take a one-way flight to Manila!” The story is
ongoing.
Thereafter Antoine Blanc, a former entrepreneur with a
background in the Private Equity in South East Asia decided to join the team as
a co-founder of Index-Asia as well. He became a friend of Benjamin through
scholarship in HEC Paris. Antoine decided to quit his position at Zalora for
this entrepreneurial project in the financial consulting field.
BUILDING THE GATEWAY TO ASIA
Aside
from focusing on financial consulting, Index-Asia urges on addressing European companies
and investors to the potential discovered in the Philippines. “Some European
companies plan to go to Asia, but they don’t know where to start. They don’t find
the right local partner” Benjamin explains. He says that when European
entrepreneurs think of Asia, they rarely consider the Philippines; the country remains
relatively unknown to them. But Benjamin intends to change all this.
According
to him, “The Philippines’s GDP has almost tripled in 10 years, switching to
improved services and manufactures. The population’s average age is below 25 leading
to an impressive one fifth being currently in school. Competition from those
quality workers and English speakers shall lift the country up on top to become
the new lung of South-Asia.” The incredible turn in the likes of the BPO
services and renewable energies is the tip of the iceberg. Determined on
providing a chance and promoting what the Philippines truly has to offer, Index-Asia
intends to fully enlighten worldwide companies.
It may
take time, but Benjamin is confident with the country’s abilities and capabilities.
He has no doubts that European companies will soon take notice.
ENCOURAGING INNOVATION
What led
Benjamin to the Philippines was primarily innovation and business optimization
through the implementation of the cashless payment system. Index-Asia
integrated both aspects in their business culture.
In fact,
they believe that there might be a gap between traditional business models and the
tech and digital oriented ones, in which all Index-Asia members enjoyed
significant experience (founders of a tech distribution company, consulting in
digital strategy and digital transformation for multinationals). Incorporating a
digital strategy (online marketing, digital organization tools) in its business
model when you are in a traditional industry is already innovating. And this is
the key to be competitive and to maximize the efficiency of the company. As of
today in France, Benjamin says that “around 42% of SMEs do not even bother
going online through a website”.
Secondly
the purpose of innovation is also to think “global” for your company. Whether
you are in Europe or Asia, sharing resources between the two is the perfect
cocktail for creativity and optimization. Knowing the specified knowledge,
expertise of European companies and the countless resources and opportunities
in Asia, this will certainly lead to incredible stories in the very near
future. Benjamin notes that “you don’t have to reinvent the wheel, there is
always a way for innovation in your business.” So, it isn’t limited to the
digital sense of opting for new technologies, and the likes. Ingenuity also comes
from realizing where the opportunities lie as well as being able to seize them.
Simple improvements and more effectively managed current business models is
already a big step forward when done smart.
There is
a long way to go, Index-Asia is in the midst of this exciting journey.
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