Founder Spotlight: Ann Cuisia of GAVA
Ann Cuisia
Founder Spotlight: Ann Cuisia
of GAVA
Gava
– this fresh crowdfunding app is shaking up more millennials and genX alike.
By Jonaima Panalondong
Filipinos are known to be thoughtful. Whenever they go out of town, pasalubong or souvenirs are a must. When a relative or friend’s child is getting married or graduating, material gifts or cash are given. During the Christmas season, many friends or coworkers plan a potluck to send Noche Buena sets for the impoverished. Overseas Filipino Workers (OFWs) who are not present during family events could only have their presence felt by sending gifts.
However, distance and busyness of people
required gifting to be more convenient. Gava
is a crowdfunding platform for gifts & causes intended for marrying
couples, event celebrants and charity foundations. Crowdfunding is a gathering
of family and friends funding a common campaign.
Finding true happiness
Behind Gava is a woman with
thorough experience in the corporate world, Ann Cuisia. The founder and CEO of
Gava was an Information Technology Professional for twenty years providing
software solutions in financial institutions and retail companies; in addition
to that, she has also worked as an IT advisor for non-profit organizations. “I’ve worked with multinational companies
for profit and also had the opportunity to help non-profit organizations. And I
have found my true happiness on projects I believe will touch more lives of
people who have lesser chance of making it well in this world.” she said.
Having reached the top of her
career as Vice President of multinational companies, she thought it was only
financially rewarding. She asked herself what she should do next. When asked if she needed challenge, she
said, “I need a purpose more than a
challenge. I think being an entrepreneur right now in a startup are the hats I
wore before put into one. It is more of asking myself at the end of the day
about what I am able to do with my talents and what I have contributed to
society.”
“I think who you are today is a collective efforts of different people
who affected you in the course of your career. It could be the good and the bad
experiences, or the lessons of the past. You go, you fail, you go and you
mature. ”
In five years, Gava aspires to fund
250 thousand campaigns launched from at least 10 countries through effective
crowdfunding. They are eyeing countries with high giving index, high internet
usage, and high population. “Success is
when you are impacting life already. We want to impact life in a bigger scale
than now. We want the app to be a facility for people who want to help other
people – right on your fingertips,” she said.
Generosity, a misconception for some
Because
times have changed, people forget the value of generosity. Especially
millennials, people are into social media, dating apps, and games. Gava wants
to make a difference in that space wherein young people use that tech to have a
young community where they share the same values and share the same cause. Gava
would like to embed that culture of generosity in the new age and generation. “We normally see generosity as a virtue only
fitting to those rich and famous, to those who have the means to give. Gava
sees giving as a condition of the heart that is never based on amount. We want the future generations to embrace
that culture and there is an app for that,” she said.
Gava does not have any direct
competitor yet in the space of crowdfunding for both gifts and causes in Asia.
Gava is the first online marketplace for charitable foundations in the
Philippines.
“Giving
through our mobile app is fun, easy and rewarding. Here, we want to celebrate
life and events of people. We want to be top of mind when it comes to gift
sharing, whether of items or causes.,” she said. The mobile app is
internationally ready. Users from different countries can launch gifts locally
or upload the photo of the gifts they like and crowdfund among friends. Gava
buys the item either online or from partner merchants locally and delivers to
the gift launcher.
To the future of Filipino startups
In comparison with other
countries, Filipinos have brilliant startups but they lack exposure. In
Singapore, they monitor startups and give them enough exposure. Many Filipino
investors invest in other countries since they do not have enough information
about Filipino startups.
Ann Cuisia believes the
entrepreneurs need to be mature, flexible, and adaptable to handle stress and
challenges, and extend themselves productively. “You are not just after good product development, but you are also
after the business, so be cautious of numbers,” she said. She believes that
it takes a mature, disciplined and seasoned leader to handle and understand
that requirement. “There are young
founders who are fresh from college, and have a brilliant idea, but time would
test and stretch them. We hope that they develop faster than ordinary persons
of their age because being in a startup is no joke.” she added.
“Just pursue your dreams. Be passionate. It will drive them you to really
reach the goals you want to, but of course, business is business. They have to
take the calculated risk and not be too aggressive. Do things without money
first,” her message to the future startup founders.
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