David Elefant of The Founder Institute
David Elefant
David
Elefant of The Founder Institute
Taking
Startups to the Next Level
Taking an idea and turning it into reality is a complicated
process, even more so is starting a business that can stand the test of the
real world. However, The Founder Institute’s David Elefant can hold a startup’s
hand through this journey that begins with a single pitch.
David has considerable experience in helping businesses start in
the Philippines through his work in Dayanan Business Consultancy, assisting foreign
firms every step of the way from incorporation, business permits to visas and
everything in between. He has lent his expertise to the Founder Institute, a
Silicon Valley-based company that “helps startups more than anything else”. The
Palo Alto-based firm is present in more than 155 cities in 6 continents, has
graduates in the thousands and tributes to its methods gracing The New York
Times, CNN and Forbes.
David had a very unconventional journey to becoming one of the
Founder Institute’s directors. “Silicon Valley was looking for somebody here,
and they put up some ads, I looked down and said: this is too much work”, but
he kept at it and the Founder Institute in Manila is more than ready to take on
and mentor startups.
David’s co-directors at the Founder Institute’s Manila Chapter
are: Dale David, founder of Pickld along with nonprofits like MightyMinds and
GoTOTO, Allan Tan, founder of IdeyaTech, and Jorge Azurin, founder of 1000
Angels.
Making it
work in Manila
While a Silicon Valley program may seem intimidating, David
says: “… as directors here, we sometimes have to make changes to fit the
market, or some things that we feel are needed here.”. An example is how
pricing for enrollment is differentiated across the many cities that the
Founder Institute operates, “… here we are asking for $500, in North America,
they’re charging $4000”.
And while $500 may sound like a lot for the program, David says
that: “They tried in other countries to give it for free and nobody finished
the program”, the purpose of the fee, according to David is that “It’s just
enough to make sure you’re serious.”
Serious
learning
Surely enough, $500 is a month’s wages for many in the
Philippines. The program is serious and needs commitment, as David intimates:
“In the first week, we tell them: You’re going to have a lot of hard work, and
if you drop out now you’re going to get your money back. So if you’re not
serious, leave now.”
The few who choose to leave miss out on a lot of lessons that
prove to be game-changers for startups, everything from how to look at and
analyze your market to revenue models, to fundraising. But first and foremost
for David is: “… explaining the idea well and then see: are people willing to pay
for it?”. As David points out, this thought is something that is new to a lot
of startups, “Sometimes when I’m speaking to people, they’d say: “This is my
idea”. Okay how are you going to make money? They’d say: “We haven’t really
thought of that yet”.
David also places serious importance in pitching. “Every week,
people are pitching. They have to pitch the idea then they have to learn how to
ask for money, learn how to ask for a co-founder or a CTO, because if you can’t
talk, you can’t do anything”. This is a skill he believes is sometimes lost on
startups, David says: “Some people could hardly stand up to say something when
they came to us, when they leave, they have no problem pitching to anyone.”
“It’s not like I’m going to school, I listen to a professor and
that’s it, here, everything is to build a startup” is how David would summarize
what the experience is like. Through a combination of lectures and homework,
skills to ensure success are drilled in. “We have speakers at every session
depending on the subject of the week.” Homework is a more standardized affair
as “The homework plan is given by Silicon Valley.”

Always
learning
David admits that while the Founder Institute might not be a
source of income for him, he says that “I do it because I like to meet people,
I like to help people, and you see many interesting things.”
Doing what you like and knowing how to make an idea reality and
sell is ultimately the key to succeeding as a startup, surely the Founder Institute
is something all startups have to look at.
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