AWING and the Rise of Smart, Connected Spaces

AWING is mobile location-based marketing platform that bridges the online and offline worlds through smart screens and premium public Wi-Fi. By partnering with venues like cafés, malls, and airports, AWING transforms internet access points into data-enabled media channels where brands can reach real consumers at actual spending moments. Its ecosystem model shares advertising revenue with venue partners while giving advertisers an innovative media channel with measurable engagements., With that, let’s dive deeper into its mission and innovation with its Global Business Development Lead, Oanh (Lucy) Nguyen and Market Capital Development Manager, Trang (Jenny) Pham.

The Gap  Between the Offline & Online World

AWING did not begin with a problem statement written on a whiteboard. It began with a quiet observation

Back then in Vietnam, public Wi-Fi is expected to be free, yet delivering high-quality internet is costly. Venues must provide it because connectivity has become a basic human need, but without a revenue engine, the model is unsustainable. AWING solved that structural gap by turning a sunk cost into a shared-value system: pairing real offline presence with meaningful advertising at the exact moment people go online.

For advertisers, this unlocks what digital alone cannot: a true O2O bridge. Wi-Fi is one of the rare touchpoints that naturally links the physical world with the digital one — and it can scale across every type of venue.

A Region Learning to Think Digitally in Physical Space

Across Vietnam and Southeast Asia, Location-Based/OOH advertising is changing its nature. Screens are no longer static. They are becoming intelligent, technology-driven. AI-driven. Programmatic. Connected to data. Capable of answering the question brands care about most. Did this actually work?

AWING sees this shift not as a trend to chase, but as a natural direction. As a technology company at its core, AWING was built as an ad-tech platform that brings digital logic, ad formats, and interaction directly into the physical world 

In markets where consumers are increasingly mobile, time pressed, and experience driven, this evolution feels inevitable.

Built Like a Digital Giant, Designed for the Location-Based Marketing Sector

Although AWING operates in the Location-Based Marketing sector, our technology sets us far apart. From day one, AWING has been built as a true advertising platform - designed with the same scalability and intelligence you’d expect from digital giants like Meta or Google.

AWING’s strength comes from understanding the physical world the way digital platforms understand online behavior. Every location - a gym, a hospital, a bus, a café, a university, or any high-traffic space has its own rhythm, its own flow, its own audience signature. AWING’s algorithms are designed to read those patterns at scale, turning millions of micro-behaviors daily into actionable advertising signals.

When Value Flows to Everyone in the Ecosystem

AWING measures success differently because its ecosystem has more than one winner.

For venue partners, the model turns Wi Fi into a real revenue engine. Instead of being a cost center, connectivity becomes a shared business. Revenues are reinvested into operations, better service, and long term sustainability. More than money, venues gain a digital channel they never had before. A way to promote new menus. Collect feedback. Speak directly to customers inside their space.

For advertisers, the impact is precision. AWING reaches consumers at their real spending moments. Not just people who clicked an ad, but people actively dining, traveling, shopping. Brands are no longer guessing who has purchasing power. They are meeting them where the transaction already happens.

Brand presence becomes contextual instead of interruptive.

A Vision That Starts with Internet Access and Scales Globally

At its core, AWING is about improving public internet quality. Not only in Vietnam. Not only in Southeast Asia. But everywhere this model can be replicated.

With the strategic investment and backing from NTT e-Asia, the subsidiary of the major global telecom player, AWING has begun turning that vision into reality. Expansion into Indonesia marked its first regional milestone. A partnership with PLDT opened doors in the Philippines. Southeast Asia and Japan are next.

The ambition is clear. Bring the best of Vietnam’s innovation to the world, redefine Location-Based Marketing on a global scale. AWING is not building screens; it is building the missing piece for the marketing landscape, bridging the gap between how people search and how they live.

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Oanh (Lucy) Nguyen, Global Business Development of AWING, plays a key role in expanding the company’s smart advertising and connectivity solutions across Southeast Asia and beyond. With years of deep experience in the franchise and retail operations, Lucy builds strong partnerships and scalable growth strategies that bridge technology, media, and physical spaces.

Trang (Jenny) Pham, Market Capital Development Manager at AWING, has spent nearly seven years shaping the company’s advertising ecosystem since the early days. Starting from business development, Trang now focuses on developing market insights, training partners, and refining solution frameworks that strengthen AWING’s position as an ad-tech platform across Asia.

Visit www.techshake.asia if you would like to know and connect more with AWING.