Avilta: The AI Engine Powering the Next Wave of E-Commerce Growth

Avilta is an AI-powered platform designed to help founders, marketers, and e-commerce brands create high-converting video ads in minutes. Built from real DTC performance psychology and trained on thousands of winning Meta and TikTok ads, Avilta analyzes a product image, understands its market landscape, and automatically produces a full storyboard and video ad. By automating research, scriptwriting, editing, and production end-to-end, Avilta eliminates the need for agencies, influencers, or creative teams, giving small businesses and solo founders the power to test and scale ad creatives faster than ever before. With that, let’s dive deeper into its mission and innovation with its Founder, James Rellera.

Where The Story Truly Began 

Avilta didn’t start in a boardroom. It began in a cramped pandemic workspace where a solo founder, juggling product sourcing, marketing, customer service, and fulfillment, stared at yet another delayed ad asset that should’ve gone live two weeks ago.

James Ang Rellera was running his e-commerce brand, Essentiality, trying to compete with bigger players armed with creative teams and production budgets he could only dream of. He relied on influencers, UGC creators, editors, and agencies: all of whom came with long timelines, high costs, and, at times, ghosted messages.

By the time a single video ad was ready, the trend or season had already passed. What should have been momentum became a missed opportunity. That pain point eventually crystallized into a question that changed everything:

“What if a solo founder could generate a high-converting video ad in minutes — no influencers, no agencies, no delays?”

From that frustration, Avilta was born.

Where AI Meets Performance Psychology

Avilta isn’t just a video generator. James built an AI ad engine trained on thousands of high-performing Meta and TikTok ads, reverse-engineering what makes people stop, watch, and buy.

The system understands product type, competitive landscape, and market positioning. It then pulls patterns from top-performing DTC ads to create complete storyboards: hooks, pain points, benefits, proof, narrative flow, and call-to-action before generating full 30 to 60-second performance-ready videos.

Unlike general-purpose video tools that produce short, aesthetic clips, Avilta builds ads that convert, using proven performance psychology and DTC storytelling.

Everything is automated: research, structure, script, filming, editing, captioning, and music.

All a founder needs is one product image. Avilta does the rest.

When a Founder in the U.S. Pressed “Generate”

One of Avilta’s earliest beta users was a U.S.-based entrepreneur selling active-lifestyle gear. Like James, he was stuck waiting weeks for influencer videos and burning money on ad testing delayed by slow production cycles.

When he switched to Avilta, he was suddenly able to generate dozens of ad variants targeting new regions: from the U.S. to Korea to the Philippines.

For the first time, he hit a 4.2 ROAS, far beyond the industry’s usual benchmark of 2. But the bigger shift was what happened behind the numbers. He no longer begged influencers for content. No longer waited weeks for a single edit. No longer stalled product launches because creatives weren’t ready.

Avilta unlocked speed, experimentation, and scalable content, turning a struggling small brand into a growing international business.

That moment was James’ proof that Avilta wasn’t a gimmick. It was a lifeline he wished he had years ago.

The Startup World Cup Shift

Finishing Top 3 at the Startup World Cup: IGNITE 2025 marked a turning point for James and Avilta. Suddenly the validation he heard quietly from early users was echoed by judges, founders, and investors. UX designers approached him wanting to join the mission. Startups resonated with the same pain. Mentors and potential partners lined up. UnionBank even expressed interest in connecting Avilta with their communications team.

Most meaningful was the trust gained from his users, who now saw a solo founder building a world-class solution with serious intention and relentless dedication. Since the competition, new customers have onboarded, conversations with Cebuana Cycle opened, and momentum has continued. For James, that recognition wasn’t just about prestige. It was fuel: proof that Avilta could be more than a product. It could be a movement for founders who refuse to be left behind.

A Founder’s Mission, Made Real

Avilta is more than a tool. It’s an answer to every small business owner who has ever felt outpaced by big budgets and creative teams they couldn’t afford.

James built Avilta so that the next generation of solo founders wouldn’t have to choose between running their business and creating the content that keeps it alive. With one product photo, they can now generate ads that convert fast enough to keep up with trends, competition, and opportunity. Where frustration once lived, Avilta now stands: a platform built from lived experience, reshaping the way rising founders win in the digital world.

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James Ang Rellera, Founder of Avilta, is redefining how brands create high-converting video ads through AI built for the modern digital entrepreneur. With a background in Information Technology Entrepreneurship from Ateneo and specialized training in digital intelligence at Singapore Management University, James blends technical mastery with a marketer’s intuition. His experience shaped his mission to empower founders who lack creative teams, big budgets, or production studios. Through Avilta, he is transforming the future of advertising by giving every business the power to produce compelling, conversion-driven video ads in minutes.

Visit www.techshake.asia if you would like to know and connect more with Avilta.