Abhishek Mohan of Carmudi Philippines
Abhishek Mohan
Abhishek Mohan of Carmudi.com.ph Talks About Growing The Automobile System in
the Philippines
With the unreliable public transportation
system in the Philippines, it’s safe to say that owning a car is probably the
most convenient way for you to get around. Given this phenomenon, Carmudi.com.ph,
the leading online automotive classifieds service in the Philippines, looks to
expand aggressively while providing customers a hassle free experience in
buying and selling of automobiles.
We sat down with Managing Director Abhishek
Mohan, to give us some information and helpful tips about Carmudi, and the
growing automobile market in the Philippines.
“I’ve always wanted to work in internet
related ventures,” says Abhishek. He grew up on the sidelines as a close
relative and mentor founded the first web portal in India and thus, he was
exposed to the internet right when it first hit Asia. This, along with a “seed to public listing” stint in video
games, inspired him to enter the world of digital entrepreneurship. Prior to
working with Carmudi, Abhishek was Regional Director for Excitor A/S, a secure enterprise
mobility solutions provider that was acquired in late 2014 by Soliton Systems
K.K. (Japan). He has alsobeen involved in various technology companies in the Philippines
since the early 2000s.
Moving
to Carmudi
Carmudi.com.ph is a website designed to
make buying and selling vehicles a hassle-free experience. When Abhishek
stepped in to take over the reins of the Philippine business of Carmudi, he
made some strategic changes.
He chose to move away from the plain
listing based business to take Carmudi into focusing on two very clear themes; the
first being the accuracy of information provided online, a strong quality control
system, fraud prevention by certification of used cars and the second, by
launching a “Lowest Price Guarantee” program for new cars.
“The online
classifieds business is going through a major transition, more so the
automotive classifieds business. I think this is a very exciting time to be
leading a company in this space. A new industry and one in transition feeds my
passion to learn and expand,” says Abhishek.
“Everyone wants to drive a car. To me, driving
is a symbol of freedom,” says Abhishek. The Philippines has a far lower
motorization rate than the other major SEA markets and with an annualized
growth of over 25% over the last couple of years and a young upwardly mobile
population, this will be a very exciting automotive market for years to come. Given
this, he looks to build Carmudi further, to improve the overall vehicle buying
and selling experience in the Philippines.
Advice
To Young Entrepreneurs
When asked about a motto that helped him
succeed in business Abhishek says, “Remove bias. I mean, look at opportunities
as they are, and not fall in love with them. My Professor at business school taught
me this and I hold this very high in my principles of qualities to possess.
This makes you view opportunities in a more realistic manner and allows you to
fail fast,” he says.
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