Filipino-American social entrepreneur Mark Rivera came up the idea of Minka and the Toothbrush Movement while traveling in South Africa.
In the small town of Coffee Bay, he met a group of young children asking tourists for sweets and small change. However, he soon learned that local establishments discouraged this practice because there were no dentists within miles of the area.
Thus, the cavities and tooth decay caused could not be treated.Because of his experiences during that trip, Mark realized the need for increased public awareness and social action to improve access to oral health services and sanitation, especially in underprivileged communities.
Out of a desire to make a difference in the communities of his motherland, Mark established Minka in the Philippines in March 2014.